Four words that will ruin sales of your West Ham book

 Here's an extract from said foreword:

"West Ham as a club reflects the trials and wonder that make living worthwhile; unless you've known the bad, you can't appreciate the good - hurt and happiness are different sides of the same coin - all of us who play for the Hammers (and that includes fans and all the staff behind those who actually run out on to the field) recognise this. That is the lesson that West Ham teaches us all and perhaps that's what makes us love the club. In the last analysis, the Irons of Upton Park are built on a foundation of honesty - we are who we are - the claret and blue."

Of Aston Villa, he seemingly forgot to add...